MPowrx™ was founded by Calgary, Alberta native Dr. Nancy Markley, with an entrepreneurial spirit and a passion to make a difference in people’s health and wellness. Dr. Nancy Markley was named President and CEO in 2008 and set out to build a global health and wellness products company.
Born into a family of entrepreneurs, Dr. Markley was passionate about starting her own company that would develop and bring products to market. Fortunately one of the first products to come along was this amazing device invented by local Calgary dentist Dr. Leslie Dort to treat sleep disorders, such as snoring and sleep apnea, which impacts a staggering number (hundreds of millions) of people worldwide.
When Dr. Markley first ‘looked’ at this product in 2007, she was struck by comments made by those who suffer from snoring and sleep apnea… “My partner snores and it is destroying our marriage”, “my brother has sleep apnea, but he hates CPAP”, “my cousin snores like a freight train and spent $3000 on a custom oral appliance, but it hurts his jaw”, “I have a friend who could use this device, and they can’t afford CPAP or a custom appliance.” Dr. Markley quickly realized that everyone has a friend or relative who suffers from snoring or sleep apnea. It was very clear to her what she needed to do, and so began MPowrx™ and the journey to bring this innovative treatment option to as many people worldwide as possible.
MPowrx™ began selling its first product, the iSleepSound™ Snoring Solution, to dental professionals and sleep clinics in 2008 in Canada under Health Canada Medical Device Establishment Licence, and then expanded into the United States in 2009 upon receiving FDA clearance. While the company saw early successes in the professional channels, Dr. Markley saw the potential for MPowrx™ to grow its local reach and distribute its first product globally, using online marketing.
In order to make this transition, Dr. Markley tapped the local start-up ecosystem in Calgary: starting with early investors and grants from the National Research Council Canada’s Industrial Research Assistance program (NRC-IRAP) and Alberta Innovates, to engaging an eclectic group of Alberta-based engineers and vendors, MPowrx™ successfully developed our next generation product focused on consumers. In 2010, the Good Morning Snore Solution® brand was born and MPowrx™ was positioned to address a large worldwide consumer market that was comprised of hundreds of millions of snorers/sleep apnea sufferers.
Dr. Markley assembled a small team who shared her passion to bring its innovative snoring/sleep apnea product to as many people worldwide as possible, and the Company began to put in place the necessary building blocks that would provide the foundation for global expansion. MPowrx™ started from humble beginnings. Initially, manufacturing of its medical device was outsourced to a local Alberta company, while Dr. Markley and MPowrx™’s first employee (and sometimes family and friends) packaged the device and shipped product from the basement of Dr. Markley’s family home. However, within a short time after launching the Good Morning Snore Solution® in Canada and the USA, higher than expected sales volumes were putting pressure on its local manufacturer and home distribution setup and Dr. Markley recognized the need to implement a more robust infrastructure to meet the growing demand. Furthermore, MPowrx™ started to receive calls/emails daily from customers in countries outside of its current markets, as far reaching as India, Southeast Asia, and Africa that underscored the unmet need for the product worldwide. Dr. Markley set in motion an expansion strategy that would ultimately take the Company from a local Calgary start-up to international medical device company. Over the next couple of years, MPowrx™ put in place the pillars that would provide a strong foundation for its international expansion strategy, including:
- Regulatory clearance in multiple jurisdictions (Canada, USA, EU, and Australia), enabling the company to sell its products in 85+ countries worldwide;
- Turn-key medical device manufacturing in the USA that delivers high quality products, and is scalable to meet increasing demand;
- A regulatory compliance system that can satisfy medical device regulatory standards globally;
- Fulfilment from four locations (Canada, USA, UK, and Australia), enabling cost effective and efficient delivery to our target markets globally
- A cross functional sales and marketing team; and
- International customer service.
Since its humble beginnings in 2008, MPowrx™ has grown into an international company with sales and distribution to 85+ countries worldwide, and it won’t stop here. The goal is to continue to expand medical device licenses into new markets and deliver our innovative snoring/sleep apnea product to as many people as possible, and to leverage our experience, know-how, infrastructure, and team to develop, commercialize, and market other health and wellness products worldwide.
What’s next? MPowrx™ is always on the lookout for the opportunity to be involved with innovative health and wellness products, and are currently in the development phase of a new product. Get in touch today if you are interested in finding out more.